Palette leads marketing strategies for some of the most influential brands and organizations in the world. We manage the lifecycle of campaigns from content generation and publishing to distribution and amplification.
Our expertise in the creator economy is unmatched. We have launched and sold companies, run social media accounts for Fortune 100 companies, and worked with over 1,200 brands in deals for our clients.
Our market intelligence is gleaned from our managed roster of 185 top creators and influencers across sectors and 1,750 activated creators. The results speak for themselves: our clients have gained more than 6.2 million followers and 5.6 billion TikTok campaign views.
Palette is recognized with 4 Shorty Impact Awards, has been covered by the Washington Post, and has advised two US Presidents on the future of the internet.
It only starts online.
Experiential
Dinners
Custom Events
Whether it’s a pop-up store, an intimate dinner for influencers and subject matter experts, or something else entirely, experiential marketing is all about making deeper connections with customers in unexpected — and memorable — ways.
Content Production
Original Content
Production Shoots
Script Writing
Editing
Audio Development
Content Seeding
Channel Management
We can lean on creators as storytellers, but they need tools from us to be successful collaborators. Our Content Production services are designed to help creators develop a story that appeals to their distinctive community, as well as support every stage throughout the content production process, from production shoots to editing, content seeding, and channel management.
Measurement
Social Media Monitoring
Sentiment Analysis
Reporting
Measurement is a crucial aspect of our work, as it helps to articulate not only a campaign’s various successes but also potential areas for opportunity or growth.
Strategy + Creative
Strategy
Stakeholder Management
Press/Comms
Our Strategy & Creative services spot opportunities that others can’t see. We work closely with our clients to determine the right demographics or type of content they’re looking for, serve as a bridge between creators and campaigns, and foster open communication throughout the project. Then we make sure the right people hear about it at the right time.
Creator Activation
Curation
Sourcing
Negotiation & Contracting
Gifting/PR
UGC
Coalition Development
After identifying the right creators to reach our client’s goals during the Strategy & Creative process, our Creator Activation services begin. In addition to our managed roster, we work closely with top talent agencies (traditional and digital) and influencer marketing agencies to find the right creator(s) for the project at hand. So far this year, we’ve processed nearly 3,000 individual creator deals/contracts and counting.
Distribution
Paid Social
Affiliate Marketing
Licensing
Distribution services focus on the most effective ways to reach audiences, including paid social and affiliate marketing. We also secure licensing rights on behalf of our clients and creators.
We start conversations that begin online — and build from there.
Our end-to-end services cater to clients of all types, from startups to advocacy organizations, nonprofits, and household brands.
